Sowerby Bridge Rushbearing
Rushbearing is a centuries-old tradition – a late summer opportunity for community merriment and revelry.
Rushbearing is a centuries-old tradition – a late summer opportunity for community merriment and revelry. Sowerby Bridge Rushbearing Festival is one of only a few instances of this singular English custom still being celebrated annually.
Sowerby Bridge is a market town in the Calder Valley, not too far from Halifax and Hebden Bridge. The Rushbearing cart travels through Sowerby Bridge and the neighbouring towns, ending (of course) at a pub on the wharf in Sowerby Bridge.
What they needed
Sowerby Bridge Rushbearing needed a new website to better present content to showcase the history of Rushbearing. This as well as providing information about the plans for this year’s Rushbearing festival.
The site needed to be simple, include plenty of photos (Rushbearing has to be seen to be believed!), and we chose greens and browns to run through the site as a nod to the green and brown rushes of the cart.
The original Rushbearing site was feeling dated and was difficult for the organisers to update.
The new website is clear, accessible and easy to navigate, so Rushbearing attendees can quickly find information about this year’s festival, such as the route and timings, as well as find out more about the history of Rushbearing.
What we did
The website is built using our design system. This design system is built to be easy for non-technical users design and add content; and very accessible from the front so it’s inclusive to the whole community.
We have attended many Sowerby Bridge Rushbearing festivals, and they have always been great fun! It’s a pleasure to work on a website that will help the festival continue for many years to come.
We’re really pleased with how this website has turned out, and it will really help Rushbearing attract new attendees.